Tuesday, March 15, 2011

Coffee prices going up?

Most of us who follow such things know that coffee futures have hit record highs and that price increases are expected across the board. Starbucks and other coffee service companies have raised their prices substantially.

We have seen the costs go up steadily over the last year also but we have managed to talk our suppliers into not hitting us with any significant increases yet. It's likely that we can continue the current pricing for several months. Beyond that, we can't say.

We have had to inch up a few prices on single bags/boxes of coffee, such as the Gourmet Blend. But these tend to be coffees that we have artificially maintained a low price on for some time. We try to keep the Gourmet Blend as reasonable as possible because so many coffee shops and homes drink this coffee exclusively. It is the lowest margin coffee for us, though.

In most cases if we raise the price a little on a single bag or box, we also create a 3-pack or 4-pack in which the price per bag has actually gone down. This allows people who have a favorite coffee to buy a little more at a time and get an "efficiency" price benefit. When we pack and ship multiples, it's cheaper for us and we can improve the price for you.

We are going to be watching things carefully over the next few months and there are not going to be any substantial price increases.

We love the Regional Rate boxes!

There is also a wonderful development on the shipping front. The Post Office has created new Regional Flat Rate Boxes. As a result we have been able to lower shipping prices to more than 30 states by an average of 12%. So in fact, an average purchase on our website costs less today than a year ago. We take pricing seriously during this recession and we want you to know that we are always looking for ways to reduce our costs and keep your prices as low as possible. Enjoy!