Wednesday, May 2, 2018

Direct Trade picks up speed

We are committed to buying our products from suppliers and avoiding middlemen, because traditionally only about 10-20% of the profit of coffee goes to the farmer when he sells to his local brokers. As a result, the lifestyle of coffee farmers is endangered around the globe. Farming families often live a subsistence lifestyle and can't afford schooling or medical care.

When farmers can find markets in the USA or other "end consumer" regions where buyers will pay them direct the price they ask, farmers get all the profit and the difference is amazing. Children go to school and get medical care, and farming communities stabilize because the life of the farmer looks more attractive and children are less likely to head off to the cities for opportunity, where their lack of education and skills usually results in exploitation.

Fair Trade does not accomplish the same results, as Fair Trade is based on a margin added to the broker price. The farmer still suffers and often lives in all-consuming debt. Only Direct Trade addresses the farmer's real needs.

We have campaigned for Direct Trade since our founding in 2005, and the noise we created seems to be helping bring about a sea change in the way buyers are seeing producers. Dozens of wonderful programs have opened up to empower farmers by improving their crops and methods and giving them access to major markets. Some of these programs are run by the large milling companies, who are beginning to realize (belatedly) that what is good for farmer communities is good for their own business. Others are run by third-party groups who make this their mission.

All told, the amount of coffee being purchased through Direct Trade has skyrocketed in the last two years, and it's beginning to have an impact of farming communities around the world. As we like to say, the USA/Canada coffee market is so big that if every North American coffee consumer had one cup of Direct Trade coffee a day, more than 10 million people around the globe would enjoy a better lifestyle, and millions of children would have a brighter future.

It's such an easy way to make a major difference in the world. Enjoy your cup of Direct Trade coffee from Len's Coffee today, and know that the smile it puts on your face is echoed somewhere in the coffee lands on a child's face.

Friday, March 30, 2018

The Coffee Cancer Warning Flap in California

Well, apparently our next few months will be spent answering questions about this court ruling. First thing to remember is that rulings by courts have no informative value in terms of what reality is; it only means the plaintiff was able to successfully get a ruling in their favor.

In the case of the coffee cancer warning, the ruling means that studies that show that feeding acrylamide (a natural substance occurring in many foods, and coffee after roasting) in very high doses (1,000-100,000 times the amount people get through their diet) into mice can cause cancer, trump the evidence that coffee can help people live longer (as a recent NIH study confirmed), because nobody has yet performed a study that PROVES that mice live longer when they drink coffee :-)

(Note: For decades people avoided saccharin artificial sweetener because of studies done on rats, until more recent studies showed that the physiology of rats is different enough from humans that saccharin actual poses no known risk. Studies of this type are becoming increasingly suspect.)

Now we are getting tons of inquiries as to whether our coffee has acrylamide. Of course it does. All coffee that is roasted does. (Acrylamide is found in hundreds of foods, such as prunes, cereals, roasted potatoes, etc.) So now it is up to consumers whether they want to believe studies that show mice get cancer when injected with it are more valuable than the many studies done by the NIH and the National Cancer Institute and others, that show that coffee is overall a healthy contributor to diet.


Since the media will go absolute rabid with articles about the cancer warning, we don't need to provide links to that here. Instead, for any of our customers who would like more information, we suggest these links that support the overall health benefits of coffee: 

https://www.nih.gov/news-events/news-releases/nih-study-finds-coffee-drinkers-have-lower-risk-death

www.caffeineinformer.com/caffeinated-coffee-the-anti-cancer-wonder-drug

We will also reproduce here the conclusion of the NIH study (the National Institute of Health is largely considered the most reliable agency in the country regarding consumer health):

"Older adults who drank coffee — caffeinated or decaffeinated — had a lower risk of death overall than others who did not drink coffee, according a study by researchers from the National Cancer Institute (NCI), part of the National Institutes of Health, and AARP.

Coffee drinkers were less likely to die from heart disease, respiratory disease, stroke, injuries and accidents, diabetes, and infections, although the association was not seen for cancer. These results from a large study of older adults were observed after adjustment for the effects of other risk factors on mortality, such as smoking and alcohol consumption. Researchers caution, however, that they can't be sure whether these associations mean that drinking coffee actually makes people live longer. The results of the study were published in the May 17, 2012 edition of the New England Journal of Medicine."

And also this study by Swedish institute:

"Coffee drinkers enjoy not only the taste of their coffee but also a reduced risk of cancer with their cuppa. New research shows that drinking coffee specifically reduces the risk of antiestrogen-resistant estrogen-receptor (ER)-negative breast cancer. "

https://www.sciencedaily.com/releases/2011/05/110510211602.htm

And this one from American Gastroenterological Association:

"Coffee consumption reduces risk of hepatocellular carcinoma, the most common type of liver cancer, by about 40 percent, according to an up-to-date meta-analysis. Further, some data indicate that three cups of coffee per day reduce liver cancer risk by more than 50 percent."

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Currently, the U.S. federal government does not classify acrylamide as a carcinogen when it’s in food.

If consumers have concerns about acrylamine, which apparently is the new latest thing to worry about, note that it is primarily formed when applying the highest heat. Which means that Dark Roast coffee will have more than Light Roast. It also means that green bean extracts are not considered a source of the substance because the beans are boiled at 212 degrees F.

Consumers have a confusing volume of studies and facts to face in learning about the health of coffee. It's a personal decision that we will all need to make as to what evidence we believe.

We personally believe that coffee is not a miracle drug that can cure cancer. We also don't believe that anybody has ever shown evidence of coffee in humans causing increased mortality. We think that in the end, it will be decided that coffee has many health-giving properties that seem to balance out any negative effects. Only time will tell if our own beliefs will be shown to be true, and the debate will probably go back and forth forever. Meanwhile, we will brew ourselves a delicious cup of COFFEE and carry on.

If you decide to avoid coffee because of acrylamide, you might want to just stop eating altogether. Here is a partial list of products with acrylamides: prunes, cereals (the biggest source in the American diet), bread, crackers, roasted potatoes, roasted nuts, olives, cocoa & chocolate, chili, tortillas, frogs legs, candied yams, pretzels, popcorn, veggie chips (has 6x as much as roasted coffee), peanut butter, pecan frangipan, pies, onion soup, Terra veggie chips... and my personal favorite, Lamb Weston Inland Valley Fajita Fries (not!).

Saturday, December 9, 2017

The Happy Place and Saigon Legend Civet


Cascara Hibiscus Rooibus BlendWe can't stop drinking these. Big hit at the Open House today... The Happy Place Cascara/Hibiscus Blend is astounding hot plain or as a latte, 50/50 with milk. Possibly the highest anti-oxidant drink on the planet at this point, with a tangy, fruity flavor that is out of this world. Cascara Hibiscus Rooibos Blend uses only three ingredients: Coffee Cascara (dried fruit), Hibiscus flowers, and Rooibos African tea. It comes with 6 brew bags to make it easily, and a recipe for a stunningly delicious latte.

The new Saigon Legend: Civet Edition is our "Magnum Opus" for 2017. It is the culmination of our research into the best coffee blends of Golden-Bean-Award-Winning Arabicas plus 20% genuine Philippine Civet Coffee from the "pampered Pet" plantation at Julia Campbell Forest Preserve in the Philippines. It is definitely a case of Happy Mouth, with its smooth body, chocolatey tones and haunting persistence on the palate.
It's packed in a pillow!
We created a cute Pillow Pack for small gifting or trying this extraordinary coffee. It includes a color insert with anecdotes about the coffee and its origins.
We also have a full size 8-oz bag in an attractive gloss gift box and 8 oz bags on their own. We made a small number of ground bags (we prefer the whole bean for ultimate freshness, as sometimes people will hold onto gifts for a long time waiting for that special moment to brew them... sigh). So mostly we have it in whole bean.

This is a definite Bucket List coffee.

Friday, October 13, 2017

Persistent Coffee Myths #142: Uniform Particle Size of Grind is Good


We had a customer walk in today who told us he read an interesting article about how you could achieve a more consistent particle size when grinding your beans if you freeze the beans first... Okay, where do we start?

First of all, please... never put coffee in the freezer. The foil and plastic bags get brittle at that temperature and allow the coffee to soak up odors from the freezer. What do you have sitting next to that coffee? Fish, garlic spinach... whatever it is, that's what your next cup of coffee will taste like. Coffee is one of nature's most efficient odor-absorbing substances, which is why they use spent coffee grinds to clean the floors in fish rendering plants. Yes, eeeeew. Also, freezers are not cold enough to stop the normal oxidation process, so it doesn't even help to keep your coffee fresh.

Somewhere at some time, some burr grinder manufacturer popularized the notion that burr grinders make uniform particles when they grind, and that uniform particles are for some reason optimum when brewing. There are two points to this, and both are wrong.

1. Burr grinders do not make uniform particle size. They do make a MORE uniform overall size than small countertop types, but not by much. I enjoy grinding some beans in our $900 Bunn burr grinder and showing it to customers along with some I ground in a $15 small blade grinder. They can readily see tons of "fines" in both samples. It is a comment on human nature that somebody makes this claim, and everybody copies and pastes and re-blogs it, but they never actually look at samples from both grinder types to see if it's true. It's simply not true.

2. Uniform particle sizes do not improve an average brewing. If you are lucky, it might improve the occasional brewing. This is simple math: Coffee grinds have a "sweet spot" for brew time. In a Press, that sweet spot is maybe 20 seconds, and is affected by the humidity that day, the temperature of your water, whether you stir it or not, etc. Since this sweet spot is very hard to hit on the button, except for odd people who want to watch all these variables and use a thermometer and stop watch, we might want to consider the math of non-uniform particle sizes.

The average person just adds hot water to a press or drip machine or pourover and does not have total control over these variables. That means they are more than likely missing that "sweet spot" most of the time. Now, if you have a 50% variance in particle size, your "sweet spot" gets broadened considerably. Yes, a few particles overbrew, and some underbrew, but here is the final funny thing: That's good. Because any time you are getting exact extraction from one particle size you are not getting as wide a range of elements in your brew as you would otherwise. The positives outweigh the negatives.

Summary: You will hit a "sweet spot" much more often with non-uniform particle size, and you will get a fuller range of tones extracted from the beans. As often, the simplest methods and the cheapest machines are fine for everyday use and enjoyment.

Sunday, May 21, 2017

New Website Merge and Changes May 25th, 2017

On May 25th we will realize the dream we have been pursuing for several years to unite our three websites under one roof! 

As most of our long-time customers know, we have had contract restrictions on our reseller products and other issues that resulted in us having three different websites that retailed coffee. That will all be ending on May 25th, 2017, when we unite the whole product line under www.LensCoffee.com!

We created the Len's Coffee® website in 2015 when we created the Len's Coffee® trademark, as a green, unroasted coffee bean site for home, hobby and commercial roasters, but we had to wait a year for that trademark to be approved and for other changes to take place.

Now that we are able to bring all our products under one site, Len's will feature our full Trung Nguyen, G7, Bach, Truong  Lam, and Indochine Estates coffees as well as our own roasted coffees and blends, the new Cascara line, our Vietnamese teas, brewing accessories, and the full green unroasted coffee bean lines.

To celebrate, we will be running a Grand Re-Opening Sale on Len's Coffee, beginning May 25th, 2017. Please do not expect the full product line to appear on that site until May25th... we are "Under Construction" and testing for our final big day on Friday.

When the merge takes place you will be able to use your same account (your email address) to log in. It's possible you will be prompted to create a new password... but otherwise you will see no change.

Hundreds of products of all types on one website... no more confusion or duplication. We  hope you are as excited as we are, and will visit www.lenscoffee.com on May25th for the Grand Re-Opening!

Wednesday, March 15, 2017

Cascara - Coffee Fruit is Here!

I fell in love with coffee fruit while touring the farms we buy our coffee from. The farmers would catch me munching on a coffee cherry and spitting out the seed (what we call the coffee bean) and give me the eye. Many times I asked, "Why aren't we using the fruit?" And I got lots of logical answers - it's hard to collect and handle, nobody wants it, we just use it for good compost, etc.

Well, thanks to Charbucks and a few others, coffee fruit (Cascara - meaning fruit skins) has finally made its debut in the USA in big volume, after decades and even a few centuries of being a favorite brew or "energy fruit leather" for Roman soldiers as early as the first Millenium. And we personally could not be happier. With 8X the antioxidants of blueberries and more polyphenols and healthy substances like anti-inflammatories and immune boosters than pomegranates, coffee fruit is the delicious way to get the good stuff into your body and mind.

We are not content to bring it in in just one form... we have the dried flakes, and the "simple syrup" that can be used to flavor espresso lattes and make sparkling sodas, and we have learned a dozen ways to enjoy both products. Cascara in any form has a truly unique taste that stands alone. With notes of honey, hibiscus, cherries and tamarind, it soon takes a place in the familiar lexicon of flavors that you crave. We've had to give our helpers here their own supply of cascara because they just can't get enough of it.

While it is delicious simply brewed hot as a tea or infusion, it pairs incredibly well with tart flavors like lemon, and it really kicks up any cup of coffee or espresso, which is why it's first introduction to most people was as a Cascara Espresso Latte. It is so versatile you can find many ways to brew or mix it, from Italian-style sparkling soda to iced teas, spiced teas, coffee espresso lattes, and as a flavoring for yogurt, pancakes, and a cocktail ingredient.

You will have a lot of fun with this! Look for our special "try me" prices on Cascara flakes and syrup in the next few weeks.

Sunday, October 23, 2016

Costa Rica Estate coffee wins two Golden Bean North America Awards!

We are pleased to see that our Costa Rica Estate beans have joined our Brazil Adrano beans as winners in the prestigious Golden Bean competition in the USA. Golden Bean is one the world's largest and most-respected competitions, running for two years in Australia and now two years in the USA.

We don't have the full details yet, but the Estate beans were the base in two espresso categories.winning a 2016 Silver and Bronze. We were inspired by the care taken in developing winning roasts for the competition, and we went into the R&D room and worked for days on a new roast to see if we can expand on our previous single Medium Roast level. 

The original Medium Roast was determined to be our optimal roast for the beans before, but we wanted to add something with a bolder and wider taste profile. The result is the new Harlequin Master Roast, in which we slow-roast the base to Dark level and then use a normal roast time for 33% of the beans at City Roast (Light/Medium).

We are loving the new roast, hot or iced! To celebrate we are putting the Costa Rica Estate beans on sale for the rest of October, so that everybody has an extra reason to try this amazing coffee now.