The Making of a Master Roast

What is a "Master" roast? Or Artisanal roast? To some coffee companies it simply means they take a single-origin coffee and take care to find the optimal roast level for it (to their tastes) and perhaps are super-selective on the bean size and quality. We feel they should do this for every roast!

For us, a Master Roast should give the consumer something they can't normally get. So, we start with a single-origin base that we really love, then add 1-2 "balancing" coffees to create what we feel is a perfect blend guaranteed to tickle every palate, not just coffee drinkers who happen to hit the button with the single-origin base coffee alone. In this case we were eager to try all three of our super-special Robustas in one blend.

Then, unlike standard roasting practice, we roast each of these three coffees at its own peak level, testing to find the right level for each... and then we put them together after the roast.

This month we are featuring "Robusta Dream". Robusta appeals mostly to people who are "back-palate" oriented, who like low acidity, high body/crema, and good persistence in the memory (retention). Because low-altitude Robustas get a bad rap from people who are not really coffee experts, there are extremely few good Robustas on the market and not one Robusta blend that we know of. But we love being first!

So, we roasted the beans together in the ratio we wanted - 50% Vietnamese screen 16, 25% Peaberry Dalat, and 25% Bantai super-high altitude Robusta. Then we poured out the beans and see how that temperature point treated each type. Note in the picture that the peaberry (round, unsplit beans) look burnt, while the other sources were two different shades of medium roast. We theorized that the higher sugar content of the Peaberry was causing a burnt sugar effect.

Next we brewed two lots, one run a little darker than the other, which actually gives us 6 points of reference. We definitely preferred the lighter of the two roasts, where more of the creamy, buttery mouthfeel of the Robusta was better preserved, and the overall taste had more dimensional appeal. The darker roast seemed a little "flat".

So, by comparing the three color levels and the taste profiles, we determined that it would be good to roast the Peaberry at 15 degrees less, and the other two should be 5 degrees apart (+10, +15) to achieve the best taste on this blend. The result: Robusta Dream. A coffee even the non-Robusta fans really loved. We hope you enjoy this recap of our Robusta Dream Master Roast coffee for this month!

Click here to shop for this coffee on our Exclusive Offers page.

NEW - Guatemalan Antigua blend

While visiting a coffee expo in New York we made the acquaintance of people from a wonderful organization working in Guatemala to provide a market for indigenous items, including coffee, jewelry, clothes and crafts.

Antigua Highlands

They have created a select blend of coffee from three different regions, primarily Antigua, with a Bourbon Arabica base (they had us at "Bourbon"!). This coffee has all the plusses - it's certified organic, super-high-altitude, shade-grown, sun-dried, direct trade, charitable... and has amazingly rich taste. It's another Latin American coffee we have found that is so smooth and delicious that we are drinking it black or with cream because it just doesn't need to be sweetened (but it plays well with sugar if you want!).

We are roasting this coffee a little lighter than our standard Full City, it's a bona fide Medium Roast. It's also available green (unroasted) and is a great coffee for a beginning home roaster because it is very forgiving and has several optimal roast points. We hope you enjoy it as much as we do! Read more here.

Nicaraguan Coffees from El Recreo Estate Farm

El Recreo Estate farm is located in a region known as 'The Coffee Triangle', at an altitude of 1,200 meters above sea level. Nicaragua’s northern region is the most fertile in the country, with volcanic soil and luxurious rainforests.

World-class coffee: El Recreo placed in the top 10 in the Rainforest Alliance Cupping Quality contest. We receive the beans unroasted and roast them fresh locally. This is a Caturra variety, which is derivative of Bourbon, an Arabica that we love and our customers are very familiar with - smooth, low in acid, very full palate.


Environmentally and socially conscious: El Recreo supports local adult technical education and provides a children's school and a health center to its workers. 30 families live on the estate and receive medical care from the health center's doctors and nurses, as well as nutritional and work safety education. The estate is Rainforest Alliance certified, and the coffee is grown under the shade of indigenous hardwood trees.

Did we mention that the taste is awesome? 

Bach Coffee - new from Vietnam

We are excited to bring new brands from Vietnam to our offerings. While nobody can argue that Trung Nguyen corners the market with their wonderful Creative Coffee series of coffees, they specialize in vacuum-packed, nitrogen-flushed ground coffees that stay super fresh in their packages, but they refuse to export whole bean to us directly. They simply don't believe whole bean is "necessary", and there is no consumer market for it in Asia. So we have to buy our whole bean from them through our agent in the coffee shop distribution channel in Vietnam. That is not working out very well for us, and there is a cost differential because of the extra transactions involved.

Enter a new generation of fresh coffee companies from Vietnam. The first we will be featuring is Bach Coffee. (No, it's not named after the composer, but a region in Vietnam). They are proud to offer whole bean coffees and are very cooperative to work with. To distinguish themselves, they have adopted a more Western-style air roasting, solving two of the problems we have with the Trung Nguyen whole bean.

Trung Nguyen whole bean is "wet-roasted", meaning they apply what they call "butter oil" and a little sugar to the roasting pans, because it is needed to make the beans roll properly as they tumble and roast. It also creates the distinctive Vietnamese buttery taste. Oddly enough, they often use lecithin or oil that is not butter-based, but it is still referred to as butter roast. Now, that causes two issues. Vegans can't drink this coffee because it might have butter in it, and the beans wind up being stickier in most grinders and can cause clogging issues. We do get a number of calls on that.

Bach beans are drier and will work in any grinder and are suitable for vegans.

But we drink coffee for taste. How good are the Bach coffees? When you pour out the beans from a Bach bag, the first thing you notice is how 100% sound and ripe that are. While a certain percentage of less-than-ripe beans do not ruin the taste of a cup (contrary to a highly publicized myth), 100% ripe beans does make a difference. In general, people have been amazed at how good the Bach coffees are. My personal favorite is the Moc 1, their 100% high-altitude Robusta. This is Vietnamese Robusta at its best, the type of Robusta Italian coffee companies have been secretly sourcing for their top espressos for decades.

Arabica fans will enjoy the multi-source Arabica (Moc 2) that has Bourbon Arabica sourced from Buon Me Thuot and high-altitude Laotian farms.

We invite you to try the new Bach coffees and we have obtained a limited number of small 100-gram "trial-size" bags so you can sample more of them without breaking the bank. Bach coffees are numbered 1, 2 and 3, but we call them simply Robusta (100%), Arabica (100%), and Arabica/Robusta Blend (50/50). Amazingly delicious!

Dangerous Grounds - or Dangerous Ignorance?

Well, I guess we have to laugh (or cry) at the notoriety achieved by Todd Carmichael (of "Dangerous Grounds" television series) for managing to create adventure and pathos around every acquisition of interesting coffee. His latest proclamation is that he is the first to bring Liberica coffee to the USA for us backwards Americans who haven't tasted it since .. well, ever, apparently. Breaking news, Todd, Heirloom Coffee has been bringing the best Liberica coffee from the Philippines to the USA since 2008 and we have been instrumental in assisting in the recovery of this once-endangered species for many years.

I guess he had to go to Borneo to find it because it wasn't "dangerous enough" to get it from the cradle of the species, the Philippines. Well, welcome to the wonderful world of Liberica coffee, Todd, come on by any time and we will brew a cup for you! ;-)

Holiday coffees

We have created the PIE series of coffees! After extensive R&D and finding sources for real, natural ingredients like pumpkin powder, we are introducing the Pie Coffee line this Fall. First in the series was Pumpkin Pie, which sold out quickly. We WILL have a new, greater supply of the Pumpkin Pie Coffee by next week (~October 28) and hope to get a special price posted on our email sale reminder.

Watch for Apple Pie Coffee and Pecan Pie Coffee... likewise made with all-natural ingredients and no artificial flavors. You will have to supply your own whipped cream!

Tasting Event at the United Nations Plaza

New York fans of Vietnamese Coffee and Cuisine will enjoy this event. Co-sponsored by An Choi Restaurant in NYC, this presentation features original recipes and foods from Vietnam. Check our famous Red Boat Fish Sauce and get free samples of Legendee coffee to drink and G7 Black to take home: