Battle of the instant(s)

A few years ago, Starbucks attempted to displace a number of indigenous coffee shops and brands in Vietnam and other regions of Southeast Asia. Due to a number of economic and societal factors, they were mostly unsuccessful. Not to be outdone, they decided to copy the success of the indigenous coffee companies and try to beat them at their own game. One result: Starbucks Via, the new instant that "tastes just like our brewed coffee". As to whether that is a good or bad thing, we will leave it up to Starbucks fans.

We purchased some Via to see what it was all about... reviews are really not enlightening because people don't usually understand the process technology or have much frame of reference for instant coffees.

Basically, the process uses roasted beans, and they simply powder them to make them soluble. That is why they really can claim that the instant tastes like their brewed coffee, to some extent, it's pretty much the same beans, just powdered.

They have an Italian Roast, which is totally mislabeled. It claims to be "Extra Bold" but it's actually much milder than the Columbian, which claims to be "Medium". In short, the Italian Roast is quite good, to my tastes, but the Columbian had all the worst that Starbucks has to offer -- it tasted like charcoal, and even a few sips produced indigestion in our tasters, due to the acids and indigestible burnt elements. They need to go back to the drawing board on the Columbian, at least, in the samples we tried. Who knows if the formula changes from batch to batch (another Starbucks specialty!)

Why is G7 Instant different from Via? It uses a proprietary technology to create powder from green coffee beans, roasting them in the process. When you capture the powder at the same point as roasting, apparently you eliminate loss of flavor and aroma and create an instant free of the typical bitterness and acidity of instants made from brewed coffee, as most are.

In our taste tests here at open coffee hours, people preferred the G7 to Via by a sizable margin. Many found the Italian Roast Via to be a good cup, but found it weak or too light a roast for their tastes.

Considering that the cost of a serving of G7 Black is about 1/6th that of Via, well.... what can we say. Pick your best value.

We also have brought out a new entré in the 3-in-1 genre, a brand called MaqRoma. We did this because we have learned through all our testing that some people really do have a palate taste preference for Arabica freeze-dried, as long as it is not bitter. There is a "tang" to it that is not in the G7, which could be better described as rich and mellow.

The MaqRoma is a very high quality coffee mix produced by Reviva, one of Southeast Asia's leading manufacturers of coffee for dispensing machines. In these countries, dispensers deliver truly gourmet quality. Some of the machines actually grind and brew a cup of coffee from whole beans while you wait! And the instant machines do not get a following unless people really like the cup they get. MaqRoma has been very successful, so we tested it here and liked it, and now offer it as the best Arabica freeze-dried instant we can find (out of over 40 brands).

Here's a fun thing to do: Mix a packet of G7 with a packet of MaqRoma and get a Robusta/Arabica mug-size brew that has the best of both worlds. Many people in our testing declared this truly the best instant cup of all.

Watch for a whole plethora of new instant coffees as the world discovers the potential of truly gourmet instant coffee!

Happy New Year!

As we glide into 2010 we wish everybody a happy and prosperous New Year!

2009 was a difficult year for most people, a year in which most of us had to adjust our expenses and reassess our purchases of those things that bring us pleasure... coffee included! On our websites, we have done our best to freeze our prices and offer as many savings as possible on our sites throughout the year. Now we are getting a little help from vendors, whose costs have gone down in 2010 and thus there have been no price increases from them.

Shipping costs have continued to rise but we negotiated a slightly better discount from UPS for our Ground shipping, so we do not have to adjust our shipping costs for 2010, which is the first year that we have not had to increase costs for shipping (Post Office went up 40% in the last 18 months! And they just went up another 5% for Priority Mail but they promise no more increases for 2010.)

In 2009 we tripled the number of coffees we carry. It has been a great deal of fun to seek out the best vendors of the world's best Heirloom Coffees from Southeast Asia, a quest that led us to Sumatra, Thailand and the Philippines as well as to other producers from Vietnam. We also added 4 different versions of Kopi Luwak (civet coffee), which makes us the only reputable vendors in the world to carry more than one brand and origin of certified Kopi Luwak.

We await the new season for production of Liberica in the Philippines, a fabulous "lost" species of coffee that is making a comeback. We are looking forward to having the 100% Liberica back on the site. At the moment we have a wonderful blend of Liberica and Excelsa, which has been getting rave reviews from customers, but we do hope to have the 100% Liberica back soon.

In 2009 we also developed our own ESE pod, a joint venture with Indochine Estates, featuring their fine Bourbon Arabica and Excelsa blend of espresso in a 45 mm ESE pod. Pods are not just for brewing in pod machines, they are also a perfect serving for use in any espresso maker, just tear open the pod, pour it in and tamp and brew. Perfect espresso every time.

We hope you enjoy our new offerings and your old favorites in 2010 as we forge into the future trying to bring you a little more "coffee nirvana" all the time!

Shipping times

This time of year people seem to expect major shipping delays when ordering online. This may be true for some of the huge brick-and-mortar stores and their online sites, but generally online shopping runs no more than a day or two behind the usual schedule.

People ask us "Can I get this by December 19th?" when they are ordering on the 5th... well, we pack orders Monday through Friday and generally we ship within 24-48 hours of receiving an order. Most orders go by USPS Priority even if we quoted UPS Ground rates, because we use the USPS Priority Flat rate box whenever possible. So yes, if you ordered on the 5th (a Saturday) you will probably get your order by the next Wednesday (the 9th!). Exceptions would be very bulky or heavy orders sent out by UPS Ground, which can take up to 5 business days. We ship from Massachusetts, so West Coast orders could take 7 calendar days to arrive. However, 80% of our orders to the West Coast are sent in a Priority Flat Rate box, if they fit.

When in doubt, just ask us. Put the date you need it by in the message field of your order form. We usually will reply within hours and tell you when it will ship and when it should arrive.

We want everybody to get their coffee and tea on time. If you have any unusual requirements just let us know!

The best gift under $20 for coffee lovers?

We have been the exclusive authorized distributor for Trung Nguyen Coffees on the web since 2005. In all that time, we have never seen a coffee that has such a universal appeal as the Legendee Gold. Every type of coffee lover, whether already a fan of Vietnamese coffees or even a Dunkin' Donuts or Peet's lover, is always impressed by a cup of Legendee. Even people who say they don't like coffee seem to be impressed.

Throughout Southeast Asia there is no more single respected brand and blend than the Legendee, served in thousands of coffee shops and sold in 17 SE Asian countries

Here in the USA the fan base grows everyday. The Legendee Gold simply has a lot to love-- created from the most select Arabica and Excelsa, and treated with the natural enzyme soak that simulates the action taking place in civet (weasel) coffee, the result is described by aficionados in many ways:

"I love to sneak a little bit from the early drip from my coffee machine into my cup for a concentrated hit of the most incredibly bitter-free and intense coffee experience" (D.M., MA)

"I have two favorite coffees, the Liberica and the Legendee. Some mornings my biggest dilemma is simply which to brew. Other mornings, my infant sun creates more fundamental dilemmas..." (D.Y., MA)

"I couldn't get the Legendee to equal the experience I have had with civet coffee until you told me about the low-temperature brewing. I put water at 185° in my Phin this morning and said 'Yes, there it is!'" (W.B., WI)

These and thousands more fans find the Legendee to be among the best, if not the best, of the coffees they have ever had. So that is why the Legendee makes such a perfect and simple gift for any coffee lover. This year we came up with a very easy way to present a gift of Legendee. We found these wonderful gold lamé bags that fit a Legendee (and many other of our coffees) perfectly. It's a simple and elegant presentation and a perfect gift under $20 for every coffee lover. Spread some Legendee Gold happiness this holiday season!

Highlands Coffees are here!

In our quest to bring you all the best coffee that can be exported from Vietnam, we are proud to announce our new distributorship in the USA for Highlands Coffee, the fastest-growing producer in Vietnam.

Highlands Coffee shops (~60) are found mostly in the central business districts, tourist destinations and waterfront locations. Highlands is a progressive company with the mission of bringing traditional Vietnamese coffee roasting and serving techniques to the modern world, in vital areas of Southeast Asia and now to the USA and Canada.

We are carrying two coffee ranges from Highlands, including 4 popular roast & ground coffees and 3 truly incredible espressos. The Full City Roast Espresso (Italian style) is our own personal favorite! And the natural water-process DeCaf is exceptional. When we serve it in our test kitchen people agree that it could pass for good non-decaf espresso in most coffeehouses.

We are featuring the coffees also in a Highlands version of the Ultimate Coffee Kit (in samples and gifts) and in a discounted sampler on the main Highlands shopping page.

Highlands is great coffee-- if you love the taste of cafe coffee in Vietnam, you should try it! And if you are an espresso fan, these espressos may become your new favorites.

New coffees arriving

We are excited to see so many new coffees arriving this week and next.

We have flown in a new shipment of Liberica, Liberica/Excelsa Blend, and Coffee Alamid from the Philippines, arriving tomorrow on October 13th. Finally, this long-awaited coffee will be available in quantities for general sale on our website, ultra-fresh due to air freight expediting. We had an advanced shipment of the Liberica, a once-vanishing coffee species, in-house last month and it sold out in two days through our exclusive customer mailing list. We hope to have the coffees up on the website in the next couple of days.

We have ordered 30 ESE pod brewing machines for test marketing of our new office/bakery/restaurant coffee service and these are also arriving this week, along with Splendour Coffee's exeptional Classic Blend of Indonesian Java Highland Estate mixture of Arabica and Robusta. This is one of the company's "house coffees" that is supplied with the state of the art coffee vending machines that actually grind a fresh cup and brew it while you wait. This blend scored very high with our test group in open office hours and we had many requests to carry the coffee, so we have purchased several cases to make it available to our general market.

Next we have the new shipment of Nacha Thai coffee, the incredible rich and fragrant Arabica Typica-based Original and the Typica/Catimor blend called Classic. These coffees are the new production of the coffee that won Best Asian Coffee in Long Beach in 2007, beating Kona and other competitors for the title. A little darker in roast than the original coffee, we have tested the new lots with our local fans and they are thrilled with the new blends. Nacha is also supplying the popular Souvenir Canister that we carried briefly last spring, which sold out quickly.

Finally, we are getting in a new shipment of Trung Nguyen whole bean along with our new line of Tam Chau teas and 4 styles of Phin filters. For years we have looked for a wholesale supplier of larger Phin filters, for our customers who want to brew a cup of 8 or 10 ounces instead of the standard 6 ounces, and now we will be carrying all three sizes. We also have a new shipment of the screw-down filters for those who prefer that type.

Now we just have to try to keep from being totally over-caffeinated as we sample all the new coffees... it's a rough job, but somebody has to do it!

Be a "preferred customer"

Once a month, approximately, we mail the list of our customers with news about special pricing on new products, or unusually good pricing that is a temporary special that we want to reserve for a limited number of customers. If you love unique, fabulous, gourmet coffee and tea and want to be on our mailing list, you can use the Contact Us form and simply enter the message "Please add me to your Preferred Customer email list."

http://www.vietnamese-coffee.com/contact_us.php