Like most gourmet coffee information available on the web, there are many conflicting stories and information about this gourmet delight. It always amazes me how little effort many reporters, for instance, will go to to verify their information on a story.
Kopi Luwak coffee is "processed" by the palm civet, a shy cat-like creature who hunts at night and likes to dine on the ripest of coffee berries (coffee comes from the bean, around which are the berries, or "cherry" fruit. The (relative clean and vegetarian) animal leaves the coffee seeds in their droppings, which are collected, thoroughly cleaned, and roasted. The digestive enzymes of the civet break down coffee's typical acids and structures in a way that no other processing can duplicate, accomplishing two things: Creating the world's smoothest coffee and releasing flavors that cannot be accessed by normal roasting or handling.
The result is truly the world's "best" coffee by many definitions. The aftertaste is haunting and persistent, and one cup calls after another... which would be a terribly expensive thing if one was to believe the hyperbole about $60-a-cup coffee.
In reality, we recommend people carefully measure out their beans before they brew, allotting about 50-55 per cup, and if brewed a cup at a time, Kopi Luwak comes down to about $2 a cup. That's less than a latte at Starbucks. So, while people like to conjure images of tycoons burning $100 bills and drinking $60-a-cup coffee, that's just a fantasy.
Some Kopi Luwak myths:
Myth 1: All Kopi Luwak is similar in taste. Not true - the civets can dine on any number of coffee species and the resulting brew will be quite different. What is consistent is the smoothness and hidden aromatics that are released... but the basic flavor of the coffee can change quite a bit.
Myth 2: All Kopi Luwak comes from Sumatra. The civet palm and its close relatives are found throughout Malaysia and certain regions of South East Asia, plus the Philippines. The Philippines offers up a notable version of their civet coffee, called Cafe Alamid (Civet Coffee), which typically comes from a civet feeding on mixed coffee species of Liberica, Arabica and Robusta. This civet coffee has a totally different and bolder flavor profile than Sumatran Arabica. But it still "tastes" like Kopi Luwak. It's hard to explain, but even though the coffees are different, you know it's Kopi Luwak each time. It's almost like recognizing a particular roast, like French Roast. The coffees may be different but French Roast has a particular characteristic you can't miss.
Today I tried an experiment. We have been carrying the My-Kap product that allows people with Keurig K-Cup brewers to brew any coffee in re-used cups. It was painful, but I measured out 55 or so beans in a scoop and ground them relatively fine, then put them in an empty K-cup and snapped on the My-Kap and brewed myself a cup of Kopi Luwak coffee. Sacrilege, perhaps. But I had to know.
The result was somewhat to be expected. There was nowhere near the bright, fresh flavor of brewing in a Vietnamese Phin Filter, Melitta one-cup or French Press. But the cup still tasted like Kopi Luwak and it still carried that incredible aftertaste that stayed with me for a half an hour after enjoying the cup. I wouldn't recommend this as a way to optimize Kopi Luwak, but it did produce a cup of coffee that most people would have found exceptional, and it told me that people who buy the coffee and brew it in their Keurig will probably not be disappointed.
